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Projects |
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Below
is a small selection of projects. We look forward to discussing
your particular needs and to helping you add value to your business. |
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Internet
marketing
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- Devised
a website strategy, information architecture and SEO with the
team; established the company as the industry leading online
resource for customers, dealers, partners and media; increased
site visits by 250%.
- Directed
in-house development of training and infomercial
videos to increase brand impact on-line at tradeshows, in
the media and at the retail stores.
- Increased
web traffic by 100 % in two months by optimizing the web site
and search engine registration.
- Implemented
online order processes; coaxed in-house photography and production
of marketing videos for use online, in-store and at tradeshows;
grew on-site video reviews to 20,000/month and retail revenues
by 15%
- Developed
a web site for a wine society to raise its profile and membership.
- Developed
online seminars (webinars) and demonstrations to train and support
resellers and international sales staff.
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Wine
marketing |
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International
marketing |
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- Developed
branding, marketing and communication strategies for consumer
and business to business markets.
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Managed international product launches and marketing programs.
- Analyzed
the cost of doing business in foreign markets, including a detailed
study of all product life cycle costs from development to marketing,
servicing and phase-out / replacement.
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Event
organization |
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- Developed
and managed a 4-day conference with presentations and workshops.
The event was attended by 600 international guests.
- Organized
a 3 day "BC Outdoors" reseller training and business
meeting to jump start international sales.
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